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Is Online Video Advertising Effective?

 
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davie



Joined: 15 May 2013
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PostPosted: Wed May 15, 2013 3:17 pm    Post subject: Is Online Video Advertising Effective? Reply with quote
As the number of internet users increases each year and the hours of online activity increasing as well, trends are gearing towards the internet over the traditional TV medium. Based on a survey by Forrester in 2010, Americans are spending roughly the same hours online as they do in front of their television. More are moving from TV to online videos. Another study conducted by Retrevo, a shopping site, shows that about 64% of Americans get some of their TV content online. 5% of which say they only watch their TV content online and 6% watch most of their TV shows online.
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